#1 for project management software in the US

The page itself now drives 60k+ organic visits a month on its own, with seven figures in revenue attributed to that single page — on top of #1 rankings for many tangential keywords across the wider site.

This work wasn't done alone. This was with a very established media publisher that had an editorial team in place and was performing at the very top level. Around this, I built an SEO function — bringing in some extremely talented SEOs — and the strategy and link building that formed the supporting structure behind the performance of the page and site.

On-page, we used topical authority, internal linking, and harnessed PageRank to funnel value to the most important pages. Off-page, we combined consistent SaaS link building with regular digital PR campaigns, earning top-tier media links, to either point directly to the page or pass value indirectly through internal links.

Doing this at scale required a fully stacked and talented team.