#1 in Google and 50+ AI Overviews for crypto tax software in under 6 months
Designed an approach to specifically win more than 50 AI Overviews — a category where the brand had no AI Search presence at the start. This allowed a relative newcomer to beat incumbent brands in the space.
The work to build out category authority (tax guides, tax tools, wallets, exchanges) gave us the ability to rank #1 for "crypto tax software" — our #1 target — in the US through technical SEO and authority link building.
In under 6 months, the brand went from practically zero visibility organically to dominating Google, AI Overviews and LLMs.
Context
- Client
- Crypto tax SaaS
- Challenge
- Win the most competitive head term in crypto tax against established incumbents and publisher listicles, with zero AI Overview presence to start
- Scale
- Full-funnel SEO, link building, and AI Search
Results
#1
Primary keyword
United States
Market
50+
AI Overviews won
SEO + links + AI Search
Channels
Walkthrough
Video walkthrough of the strategy and results
Strategy
An interactive view of the full strategy and approach. Explore the page mapping, architecture decisions, and execution detail.
More receipts
#1 for project management software in the US
Grew and protected the #1 ranking for "project management software" in the US, one of the most contested commercial keywords in B2B software, while building the SEO function behind it from zero.
#1 for online casino across Canada, UK, and Sweden
Ranked #1 for online casino across multiple core markets through technical foundations, content, internal links and authority link building in one of SEO's most competitive verticals.
30k to 200k monthly organic traffic for a language learning app
Took a language learning app from 30k to 200k monthly organic visitors over a period of 9 months, through consistent, cumulative link building run alongside the client's existing content strategy.