#1 for online casino across Canada, UK, and Sweden
Ranked #1 for online casino across multiple core markets through technical foundations, content, internal links and authority link building in one of SEO's most competitive verticals.
Along the way, the same program quietly won 1,500+ slot game name queries — a long-tail bottom-of-funnel layer we identified was wide open to be won with strong content.
This two-fold win allowed a relatively unknown online casino compete with brands that were in a completely different weight category.
Context
- Client
- Online casino brand
- Challenge
- Compete for the category-defining head term in iGaming across three distinct markets, starting from outside the top 50
- Scale
- Multi-market SEO and link building programme
Results
#1
Primary keyword
Online casino
Query
1,500+
Slot game queries won
iGaming
Vertical
Walkthrough
Video walkthrough of the strategy and results
Strategy
An interactive view of the full strategy and approach. Explore the page mapping, architecture decisions, and execution detail.
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