About Receipts
Receipts is a one-person agency centred on proof of results and showing your workings.
Today, my one-person agency looks like:
- 15 years in SEO (and recently AI search)
- Strategy and implementation end-to-end (with AI embedded)
- A black book of specialists on an ‘as needed’ basis
Results in SEO and AI Search
| Keyword | Position | Country |
|---|---|---|
| Project management software | #1 | US |
| Cybersecurity software | #1 | US |
| HR software | #1 | US |
| Online casino | #1 | Canada, UK, Sweden |
| Crypto tax software | #1 | US |
| Learn Japanese | #3 | US |
| Buy bitcoin | #3 | Chile |
| Offroad vehicles | #1 | Australia |
I believe the future is a one or two-person agency. These are people that know what they are doing and have proven experience using AI to scale to offer services above and beyond traditional agencies.
I never thought I'd be citing Urban Dictionary but here we are.
My steadfast belief is that your own body of work is the only real way to show anything. That I've worked in this industry, we did these things, here's what worked and these are the results.
Case studies, especially in SEO and AI search, are those pieces of definitive proof.
Building Receipts is a publication of my body of work over 15 years in search, mainly SEO and more recently AI search.
And if you want me to do the same for you, let's chat.
There will never be a sell and neither do I lock companies in.
I'm confident in my work, my thinking and the way my processes work with AI embedded.
SEO and AI Search
The SEO industry has always had many sides and much noise but now, thanks to AI Search, way more than ever.
The key is to cut through the noise; focus on what's relevant and what works for you and your brand.
You don't need to pick sides.
Have I had failures? Damn right I have. It's a right of passage and a worthy result of constant experimentation.
I just won't publish those as case studies on my website when I'm trying to get clients to work with me — but ask me on a call and I just might share.
A Forecast of Sorts
I believe the future is a one or two-person agency.
These are people that know what they are doing and have proven experience using AI to scale to offer services above and beyond traditional agencies.
That's what I am and what I've built.
One of the really key benefits of this is context.
Context is often overlooked. Every industry operates differently, every domain and site has its own unique relationship with Google and AI.
What may work in one world won't necessarily work in another.
You may have all the levers of organic growth available to you, but not all of them are relevant to you and your context.
Cut through the noise.
(Chalk that up as yet another reason why AI tools can't do SEO or GEO on autopilot).
It's not just AI that fails here, it's also the junior account managers your work gets handed off to and the rigid playbooks of legacy agencies.
Acknowledgments
Evidently, there has been strong teams working with and alongside me through many of these results across so many of the most competitive industries in SEO and AI search.
Historically you couldn't get results like these on your own. (Now? Anything is possible).
Typically I've led and built these teams from the ground up while remaining as close to the detail as I should.
The beauty of this is that I've built a network (and friends); people who are at the very top of their game in their specialist areas: Digital PR, branding, Reddit, GTM, content, SEO support, paid media.
I refer and bring these people in with complete confidence if a project calls for it.